Some of the most popular questions that we get asked are answered here.

+ Who are E2

E2 actually stands for my initials (Elisabeth Esterl). Together with my partner Neil Webb, who is also a Golf Pro, we do absolutely everything at E2. We don't stitch of course, but we are involved in every process in one way or another.

As golfers, I played for 17 years on the Ladies European Tour and Neil was a PGA Pro at various Clubs and Resorts. We were both looking for something new and we found it. Clothing was a new direction whilst also being able to stay in the game, albeit in a much different way!

+ HOW did E2 Start

It's an interesting story actually. Like so many things in life, it wasnt really planned. I began getting interested in Dubai after working with a local brand who gave me the opportunity to create a small range of golf wear for Ladies. The range sold well but it was'nt really the kind of 'deal' that I was looking for.

I found that I really enjoyed sourcing and researching and it wasn't long before I was trying to create the look which I was well-known for on the Ladies European Tour. I have always loved to wear more extroverted prints and colours and once I found the suitable fabrics I began getting production partners organised and that is how it started.

Of course at the beginning we only created very few polos but the feedback from some of the girls at the golf club was very positive and before long, orders were coming in.....

That is basically how it began.

+ Where can I buy E2

E2 is available both Online and at Official E2 Events. We also travel extensively with our Tour Van throughout Europe. We chose to supply directly for several reasons, the main one being that we liked to keep things small and comfortable. It is easy to get ahead of yourself and start trying to grow too quickly.

We are working right now on plans to enter selected stores within the next couple of years so do watch this space*

*If you are a retailer and would like more information about E2, please drop us a line here.

You can also find more information about where we selling and exhibiting by clicking the following Events link.


+ What makes E2 Different

Well, it is very hard to reinvent clothing. Golf is still a game which has some dress codes that we need to take into consideration when designing new styles.

For example, there are still many clubs who insist upon golfers wearing a collar. That means that we do not produce completely collarless golf tops. As much as we would love to be able to offer more relaxed models, we are bound by the game to honour its traditions.

We are also 100% OK with that too!

The main thing that sets us apart from our competitors is that E2 is owned and operated by 2 (Former) Golf Professionals. Given that most of our lives have been spent on and around golf courses and with many varying standards of golfers, we are very aware of what works and what doesn't.

Having seen the styles over the last 3 decades evolve and to some extent reinvent themselves, we have tried to mix some tradition with some ultra modern.


We create every garment from the ground up. We don't go the route of several brands and simple purchase garments and change the labels and add a logo. We have the fabric knitted in Portugal to our exact specifications which involves adding treatments such as Anti-bacterial and Anti-UV to the fabrics.

We ensure that our fabrics contain enough stretch to be ideal for the performance required in golf and we also make sure that our materials are durable as well as lightweight and quick-drying.


Everything that we create is produced in the North of Portugal. After leaving Dubai, we decided that we had to connect once again to Europe and ever since then we have kept our production here.

We have everything that we need in Europe and we are aware that many brands are moving their production back here.

We are also very proud to say that we are a European brand.

+ I have never heard of E2

We know that this is true in many cases. We are a small company but we are just as determined to create quality as much larger companies, perhaps even more so.

We are very active on Social Media and if you would like to know more, you can follow our accounts on Instagram, FB and Twitter for all of the latest updates.

If you have any more questions, let us know and we can either add them here, or we can write back to you directly.

Thanks for your interest in E2.

Elisabeth Esterl