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E2 was founded by 2 Golf Professionals in 2011.

Elisabeth Esterl is a former German number 1 golfer and played 17 years on the Ladies European Tour. During her career in which time she won 3 tournaments, finished 2nd on the Order of Merit in 2003 and represented Europe twice in the Solheim Cup ‘Lisl’ became well-known for her extravagant style of dress.

Neil Webb is a PGA Club Professional from northern England. He qualified with the PGA in 1994 and journeyed to coaching stations in Dubai and Germany until Summer 2008. After coaching became less attractive and no longer inspired him, Neil moved into the retail side of the golf industry.

A chance meeting at Emirates Golf Club at the Dubai Ladies Masters at the end of 2008 saw the start of the couple's journey together and also the beginning of their move into the world of textiles and apparel. After creating a small collection with a local Dubai company for whom Neil was working, Elisabeth discovered her passion for design and creation and began looking at ways to create something that more represented her style.

Neil Webb and Elisabeth Esterl formed E2 in 2011.

Neil Webb and Elisabeth Esterl formed E2 in 2011.

In the ensuing years and up to present day, Lisl and Neil have continued to develop their design and production skills. The quest to find the right partners that they need in order to create the look and feel required to satisfy their own high standards has been at times testing but also very successful. 

Production on the first sample pieces began on an extremely limited scale in Dubai and sales were meagre, but the fire was well lit. Nowadays the company produce in the north of Portugal where they create every product from scratch. From the early Dubai times, where the company was originally known as DOT to the present, where the name which uses Elisabeth’s initials of E2 has now been the brand name for over 5 years, the couples passion is stronger than ever to produce great apparel. The E2 collections target those who enjoy comfortable, trendy and performance golf clothing with a twist and the fabrics and concepts used come from long experience within professional sport.

All E2 products are created by the couple and although they are only a small team of 2, the ranges are growing rapidly and are of an exceptional standard. In 2019 the focus is much more on creating Polo’s and Dresses with matching basics.